.Manly Bands is a direct-to-consumer homeowner of males's bands. The company released in 2016 after John Ruggiero, the founder along with his spouse Michelle, could not find a suited wedding ceremony band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, our company covered the provider's beginning, one-of-a-kind band materials, and also much more. Ever since, Manly Bands has actually gotten its own producer. The production of bands coming from, claim, Jack Daniel's bourbon gun barrels or even Fender guitar cords produces compelling video, states Ruggiero, perfect for narration on social media and also somewhere else.The whole entire sound of our conversation is ingrained below. The transcript is actually edited for duration and clarity.Eric Bandholz: Offer our company a review of what you carry out.John Ruggiero: My wife, Michelle, and I started an online ring company referred to as Manly Bands in 2016 to resolve a concern of wedding celebration bands for men. Our team were just gotten married to. I possess sizable hands and also could not locate a band that I ased if that was actually certainly not overpriced. My options were purchasing coming from a catalog or having something tailor-made.I wound up acquiring from a web site. The ring arrived in a flat mailer, with no box or customer service. It was actually a dreadful expertise through today's ecommerce specifications.Our company got wed, relocated to Florida, as well as needed a project. We informed our own selves, "Our company're both business people. Why do not our company develop our very own business?" We explained the forms of complications we would certainly observed and exactly how to address them. My band experience turned up, and we chose to try to handle it for other men.Our goal when our team began was to pay rental fee. Our team thought making a married couple 1000 bucks a month coming from this would certainly be actually awesome. Our experts considered it a lifestyle company, certainly not high-growth. It was actually just Michelle and me in our garage designing bands as well as delivering them bent on consumers. Our team had appealed one thing. Our information resonated with potential customers.Michelle and also I create a great staff. I develop tips, as well as she is actually the implementer. A lot of our effectiveness goes to her creative thoughts. She labels the rings as well as develops people. She connects the rings to customers. Explaining a ring only as "eight-millimeter black" didn't suffice.We created bands coming from unique products, including Jack Daniel's barrels or even exclusive steels. Your business took off. Ever since, our company've developed significantly. Our experts right now have more than 55 folks in the Manly Bands family. Regarding one-half of those are actually band artisans who function in our recently obtained production shop in Utah.Bandholz: When performed you acquire a maker?Ruggiero: Concerning a year as well as a fifty percent ago. Our experts had actually been their consumer for a long times, so we understood all of them well. The majority of their business was actually retail, which didn't enthusiasm us-- mosting likely to mom-and-pop jewelry experts. They maintained their retail clients and also trademark name. We obtained several of their properties and took over workers.Inducing a manufacturing crew has actually been just one of the very best traits we have actually performed. It is actually been actually unbelievable to head out certainly there and also watch them make bands out of Fender guitar strings or metallic coming from an M1 Abrams storage tank.Bandholz: Exactly how does in-house manufacturing impact marketing?Ruggiero: It's been substantial. Taking a video camera to the opposite side of the workplace and also filming the group making use of lathes to cut the metal poles or bourbon gun barrels into rings makes for extraordinary video recording. Our company possess our camera workers out there regularly. Our company make use of that video footage on our social media sites as well as in our adds and bulletins. Our company make an effort to advertise that given that most firms in the males's band room don't produce. They go down ship or even purchase from foreign and after that transport it out. However our experts desire it to last a life time and also be actually something folks can take pride in.We've possessed a ton of effectiveness with our army ancestry assortment, where we resource special armed forces components. Our experts have the M1 Garand rifle stock, the timber component, from War of the nations I. Enjoying our team put that in the lathe and cut a piece out for a band is actually interesting.Our marketing for those rings talks about the background, the soldiers, where the tool was utilized, as well as points like that. My partner and I analyzed filmmaking in university. Our company utilize our skill-sets to educate as well as tell a story. For instance, I lately acquired an e-mail from a customer that shared that his grandpa used to steer M1 storage tanks. The client skilled some of those rings to his grandfather, and they had pretty a mental swap. It behaves to aid clients connect with their past times and also create something meaningful.Bandholz: Where can folks purchase a ring from you?Ruggiero: ManlyBands.com. We have pictures on Instagram, also. I perform Twitter as well as LinkedIn.